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CASE STUDY

Multifitz

A multi-vendor digital marketplace for Africa. AKA the Amazon of Africa

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About Multifitz

SUK is a software-first platform that enables businesses in various industries to prosper and scale across Africa's continent. The mission behind this platform is to fuel Africa's economy through e-commerce by giving consumers and merchants easier access to find and sell goods and services.

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The Problem

Merchant Pain Points

Merchants today have little means to online exposure. They are dependent on Facebook Telegram and What's App to give them the online presence to sell and even then they don't have an inventory management system or a CRM.

The Solution

Merchants today have little means to online exposure. They are dependent on Facebook Telegram and What's App to give them the online presence to sell and even then they don't have an inventory management system or a CRM.

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The Market

6 million people online daily within Ethiopia buying and selling goods using What's App, Telegram and Facebook. 90% of users are connected using cheap android devices on 3G - 4G plans.

User Specific Features

Personalize your shopping experience

Manage your inventory, sale orders and customers directly within your store. Track these analytics on a daily, weekly or monthly spread.

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Have complete control

Ability to browse through inventory by category or simply search the marketplace. Ability to sell in the marketplace as a second hand good.

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For Vendors

Manage your inventory, sale orders and customers directly within your store. Track these analytics on a daily, weekly or monthly spread.

Shop from multiple categories

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WTF

What's the flow

A user flow is a series of steps a user takes to achieve a meaningful goal Used to communicate the intended flow of a user through various pages and actions in an app or website.

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Low Fidelity Wireframe

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MosCoW Prioritization

A user flow is a series of steps a user takes to achieve a meaningful goal Used to communicate the intended flow of a user through various pages and actions in an app or website.

Must Have

User account registration

Merchant account registration

Direct Messaging

Inventory Management System

CRM Marketplace

Search/Filter Products

Analytics

Should Have

Geolocation capability

Main categories of product / service

High volume categories

Negotiable feature

Inventory analytics

Push Notifications

Could Have

Email / Social Login

Profile picture for all users

Direct Messaging

Upload media in chats

Filter criterias to provider a narrow search result

Different currencies for different countries

Analytics

Won't Have

In App Payment

Payment Gateway

Shipping Method

Design Guide

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Color Palette

#0072ff

#333333

Typography

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POPPINS

Icons

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Icon Pack

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Tech Stack

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Usability Testing

After conducting my usability testing, I interviewed 5 people who had the same demographic and psychographic to validate more about the problem and needed features. I wanted to confirm whether my hypothesis was validated or not through this user interview. I also asked what motivated them to use this application and what they'd use it for.


What problem are you having when it comes to selling online?
What features do you "think" you need to sell your products/services?
Do you use any online platforms to sell your products/services?
How many times a day do you go online?

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User Interview

Key Findings

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After conducting my usability testing, I interviewed 5 people who had the same demographic and psychographic to validate more about the problem and needed features. I wanted to confirm whether my hypothesis was validated or not through this user interview. I also asked what motivated them to use this application and what they'd use it for.


What problem are you having when it comes to selling online?
What features do you "think" you need to sell your products/services?
Do you use any online platforms to sell your products/services?
How many times a day do you go online?

Same Med Screens

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