Client Name
Client Name
client address
Zahra Thomas
Atlanta, Georgia


Finding the perfect fitting outfit is like striking gold

The Idea: Personal Stylist App Built To Fit You

Who can forget the iconic scene from the film "Clueless," when Cher became the envy of every fashionista when she used her computer to generate perfectly-matching outfits each day? Well, fast forward 25 years and MultiFitz has promised you just that. 

MultiFitz is a personal stylist in the palm of your hand. This application allows users to build a personal wardrobe based on the style they are looking for. Users answer a few questions and BOOM! MultiFitz auto-generates a ‘Fit’ based on everything that makes you, you.

The Process

Ideate to Solidify Concept
20 days
Product/Market Research
15 days
Wireframe Designs
45 days
Prototype & Beta Testing
15 days
Raising Capital
90 days

The Team & Tools Used


Product Developer
Product Designer

Tools Used

Adobe XD
Design and Prototype
Design and Prototype
Design and Prototype
Google Drive
Design and Prototype
Zoom Whiteboard
Design and Prototype
Design and Prototype

Teck Stack


The Problem: Finding The Right Size (And Style) When Shopping Online

With MultiFitz, users can experience a broad range of styles from the comfort of their home. Millions of shoppers struggle every day to find the right outfit for meetings, dates, parties, and special occasions – and even if they do find a look they love, they often can’t find it in their size. MultiFitz solves this problem, finding users the exact sizes and styles users need. All the outfit options they’ll see on the app are tailored based on size, taste, and occasion.

Solution: MultiFitz

Enter MultiFitz. This iOS app provides exact fits and trendy, affordable options to give your wardrobe the transformation that it deserves.

A/B Testing

We brainstormed on a couple of different UI/UX options for the main shop screen. We then A/B tested the different screen options to determine which provided a better shopping experience, while also measuring which one created a high add-to-wardrobe rate.

Low Fidelity

High Fidelity

Who are our early adopters?

Multifitz’s early adopters are women between the age of 25-30 that don’t have enough time to go shopping but want to attend events, birthdays or casual dates looking great and feeling great about what they’re wearing.

Our Target Market

  • Our target market is single women of color across the US.
  • Upper-middle class with a median income of $70k-$85k.
  • Their main method of shopping for clothes is online.
  • They have a Netflix AND Amazon Prime subscription

Market Share Opportunity For Our Personal Stylist App

In 2019, women contributed an estimated $26.0 billion to the gross domestic product (GDP) of the United States.
Women of color supplied a significant amount of labor daily to the GDP of the United States:
  • Black women: $3.8 billion.
  • Asian women: $1.7 billion.
  • Latina women: $4.2 billion.

Competitive Analysis: PoshMark and StitchFix

As part of the competitive analysis, we dissect the competition’s product analyzing their UI/UX, tech stack, and more. This allows us to capitalize on what the competition has done really well and where they can improve. In many cases, leading competitors have invested millions into research and development, which we can use to our advantage if we can understand it. In this case, we have focused our competitive analysis on two major players in the online personal styling space: PoshMark and StitchFix.

Featured List


  1. Product search
  2. Shop
  3. News
  4. Social to follow group
  5. Newsfeed
  6. Sell
  7. Ecommerce

Business Model


  1. New and Used Items
  2. Transaction fee
  3. Brand deals
  4. Revenue sharing

Acquisition strategy


  1. Targeting Women
  2. 16M monthly visitors
  3. 62% organic
  4. 38% paid
  5. 159 ads found: Youtube, Pinterest, Facebook.

Stitch Fix

  1. Product search
  2. Shop
  3. News
  4. Social to follow group
  5. Newsfeed
  6. Sell
  7. Ecommerce

Stitch Fix

  1. Free shipping
  2. Subscription fee
  3. Commission: vendors
  4. $20 styling fee

Stitch Fix

  1. Targeting Women
  2. 3.1M visitors per month
  3. 63% Organic
  4. 37% paid
  5. 996.9k backlinks
  6. 312 paid traffic: Facebook, Linkedin, Youtube

User Specific Features


Shoppers can tell MultiFitz the event they’re attending, the weather, their mood, sizes, budget, preferred color(s) and brand category. From there, our algorithm will generate outfits for the shopper to select and purchase with a single tap of a button.


Merchants can list and manage their inventory all in one place, because our app integrates with other inventory management systems and allows merchants to import inventory details from those systems. Merchants can also manage orders, customers and sales from a user-friendly dashboard.

What's The Flow (W.T.F)!

MoSCoW Prioritization

MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won't-have, or will not have right now.

Must Have

  • User Account Registration
  • Customer + Vendor Profile
  • Filter Option
  • Resources Page
  • Automated Clothing Selection
  • AI-Generated Results

Should Have

  • Push Notification
  • Direct Messaging
  • Inventory Management For Merchant
  • Ecommerce Functionality
  • Market Libraries

Could Have

  • Edit Profile Capabilities
  • Upload Media in Chats
  • User verification Via email
  • Device verification via phone number
  • Ability to quickly forward clothing pieces via text/ email/ social media to friend/ family

  • Testimonials

Won't Have

  • Premium Account
  • Live Customer Support
  • Amazon integration for item options
  • EBay integration for item options

Design Guide





Icon Pack