Client Name
Client Name
client address
Client
Pabel Martinez,
Address here

Plurawl App

Redefining professionalism by empowering individuals to be their authentic selves through enhanced emotional intelligence.
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Mission

At Plurawl, we're on a mission to redefine professionalism. People are often scared to be themselves, especially at work. We believe that Emotional Intelligence (EI) is the skill that gives individuals the confidence to be their authentic selves, making it the most important skill for success. Our app scales the reach and impact of our teachings, which have already benefited thousands through speaking engagements.

Core Strengths and Unique Approach

Plurawl stands out by linking the benefits of EI to career advancement rather than mental health, making it highly appealing to professionals. Our unique teaching method, using transparent community experiences, resonates with employees at companies like Google, Spotify, Snap, and Northwestern Mutual.

Who are our early adaptors

Over 55 years old

About 62% of agricultural works were over 55 years old in 2017. Find out more here

The Process

Ideate to Solidify Concept
14 days
Product/Market Research
10 days
Wireframe Designs
14 days
Prototype & Beta Testing
5 days
Develop and deploy iOS app
90 days
Go-to-market strategy
10 days

The Team & Tools Used

Tools Used

Product Developer
Noah
Product Designer
Andres
Developer
Salman
Developer
Ana
Quality Assurance
Melanie
Quality Assurance
Brenda

Tools Used

Adobe XD
Design and Prototype
Xcode
Design and Prototype
Clickup
Design and Prototype
Google Drive
Design and Prototype
Zoom whiteboard
Design and Prototype
Honeybook
Design and Prototype

Teck Stack

Swift
PHP
Firebase
AWS
Kotlin
MSQL

Problem before using Plurawl

Many professionals struggle with being their authentic selves at work, often feeling that their true selves are unprofessional. This leads to a lack of confidence and hindered career growth.
  • Lack of authenticity in professional settings.
  • Lack of authenticity in professional settings.Limited access to EI training and resources.
  • Need for a scalable solution to reach a broader audience.

Solution

We built a Minimum Viable Product (MVP) that serves as a marketplace platform. Sellers can create listings and buyers can place bids on those listings. Seed Market will facilitate and secure transactions between sellers and buyers.

A/B Testing

We brainstormed on a couple different UI/UX for the main shop screen. We then A/B tested the different screens to determine which provided a better shopping experience while also measuring which created a high add to wardrobe. rate. .

Low Fidelity

High Fidelity

Who are our early adaptors

Over 55 years old

About 62% of agricultural works were over 55 years old in 2017. Find out more here

The Market

The market for EI training is vast, with significant potential impact on workplace culture and individual career growth. Plurawl aims to tap into this market by offering a unique, scalable solution.

Competitive Analysis: eBay

Since Seed Market didn't have a clear direct competitor, we reverse-engineered other popular ecommerce / marketplace apps by using a tool called Page Flows and chose to analyze eBay. Why eBay? Well, it was the most popular platform where users can bid and hold auctions. Seed farmers regularly negotiate price and quantity; therefore, we wanted to analyze if adding auction features were feasible for Seed Market.

User Specific Features

Farmers

With Seed Market, farmers can easily manage their inventory in one place. Seed Market will help farmers manage the state of each listing, allowing them to easily sell their seed. Purity analysis reports are required for all listings. Additionally, selling your seed has never been easier. Simply list your seed, accept a bid and get paid within 30 days.

Buyers

Instead of being limited to a select few farmers in their immediate area, seed buyers have access to a broader market and therefore better prices.

What's The Flow ( W.T.F)

MoSCoW Prioritization

MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won't-have, or will not have right now.

Must Have

  • User Account Registration
  • Farmer + Buyer Profile
  • Inventory Management system
  • Bidding system
  • Admin Dashboard
  • AI generated Results

Should Have

  • Push Notification
  • Direct Messaging
  • Escrow system
  • Order logistics

Could Have

  • Edit profile capabilities
  • Upload Media in Chats
  • User verification Via email
  • Device verification via phone number

Won't Have

  • Premium Account
  • Live Customer Support
  • AI Chatbot
  • Payment gateway to avoid transaction fees

Design Guide

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Poppins

IC
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Icon Pack

Insight

Outcome from user survey

In hopes of minimizing the workload of creating a seed listing, we initially believed users should only need to choose a prepopulated seed illustration instead of taking a photo of their own seed. 

However, after this survey, we learned that our target users strongly preferred interacting with actual photos of seeds. Therefore, we decided to require users to take photos of their seed to create listings, even if it decreased the probability of them completing the user flow.

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