
Mobile App Metrics That Really Matter in 2020
Updated: Mar 28, 2020

The App Store has come a long way.
After a 12 year history, what started as mostly a novelty act has evolved into a global, multi-billion dollar industry, with industry revenue at a staggering $52 billion in 2019 and approximately 3 million apps on Apple’s App Store alone. All that growth is a good thing for developers and the industry as a whole – but it’s also a double-edged sword.
Growth also means more competition, and the mobile app industry is getting more competitive by the second. With all that in mind, strategy is more important than ever for mobile app development companies. But strategy can’t just play a role in the inception of an app – development shops need to focus on strategy long after the launch of an app. And, as with most areas of modern business, data-informed decision making is vital to success.
But what data do you focus on? Here are the 17 mobile app metrics that really matter in 2020.
