Client Name
Client Name
client address
Client
Courtney & Arsen
San Francisco, CA

PreVue

Now everyone can take great pictures
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The Idea: Revolutionizing the Photo-taking Experience.

Tired of not getting the perfect shot when someone else takes your photo? PreVue is here to change the game. This innovative app allows you to connect your phone with the photographer's device, giving you the power to see what the photographer sees in real-time, ensuring that you always get the best picture of yourself.

The Process

Ideate to Solidify Concept
10 days
Product/Market Research
7 days
Wireframe Designs
2 days
Prototype & Beta Testing
14 days
Development
150 days
Go to market
20 days

The Team & Tools Used

Team

Product Developer
Noah
Developer
Salman
Product Designer
Perick
Admin
Tal

Tools Used

Adobe XD
Design and Prototype
Xcode
Design and Prototype
Clickup
Design and Prototype
Google Drive
Design and Prototype
Zoom Whiteboard
Design and Prototype

Teck Stack

Swift
PHP
Twilio
Hostinger
MSQL DB

The Problem: Unreliable Photo-taking Experiences

Whether you're an influencer, model, tourist, or just enjoying a day out with the family, the struggle to get the perfect picture is all too real. Handing your phone to a stranger, waiting to review the photos until they've been taken, and reminding the person to send them to you can be frustrating and time-consuming. PreVue solves these problems and makes taking pictures fun again.

Solution: PreVue

PreVue is a game-changing app that connects your phone to the photographer's device, allowing you to see what they see in real-time. With PreVue, you can now:

A/B Testing

We brainstormed on a couple of different UI/UX options for the main shop screen. We then A/B tested the different screen options to determine which provided a better shopping experience, while also measuring which one created a high add-to-wardrobe rate.

Design Thinking

Design thinking is crucial in app design and development as it prioritizes the user and promotes a problem-solving approach. By understanding user needs, app designers can create intuitive and engaging experiences. Design thinking encourages iteration and agility, allowing for early feedback and continuous improvement. It fosters creativity and innovation, enabling designers to generate unique solutions.

01

Enpathize

Understanding the user's need to visualize moments before they capture them. This phase focuses on grasping the motivations, pain points, and aspirations of users who want to ensure they get the perfect shot every time.

02

Key Insights

Frustration arises when users realize too late that a moment has been improperly captured.Users often take multiple shots to ensure at least one good result, leading to wasted time and storage.There is a desire for predictability and control in the process of photo capturing.

03

Define

Pinpointing the problem users face when capturing photos - the unpredictability of the result.

04

Problem Statement

How might we provide users with a tool that offers a glimpse into their potential photo outcome, ensuring they capture their desired moment perfectly the first time?

05

Ideate

Brainstorming features and functionalities for the Prevue app.

Potential idea

Predictive Framing: Use AI to predict the final photo based on current settings and subjects.Dynamic Previews: Adjustments in real-time based on lighting, angles, and movement.Guided Suggestions: Provide users with tips on improving their shot based on the preview.Comparative Views: Side by side view of the preview with the live scene.

06

Prototype

Develop a minimum viable product (MVP) of the Prevue app that incorporates predictive framing and dynamic previews.

Key Features for MVP

AI-driven predictive imagery.Real-time adjustments showing potential photo outcomes. Simple user interface with toggle between live view and preview.

07

Test

Roll out the MVP to a group of beta users, gather feedback, and iterate.

Testing Metrics and Methods

User satisfaction surveys Number of retakes reduced due to the use of Prevue.Usability tests to determine the effectiveness and ease of the preview function.

08

Implement

Once all feedback is integrated and any issues are resolved, launch the Prevue app to the broader audience. Promote its unique ability to "see the future" of their photos, allowing users to capture moments perfectly on the first try.

Low Fidelity

High Fidelity

Who are our early adopters?

PreVue's early adopters are likely to be influencers, models, and tourists who value high-quality photos and a seamless photo-taking experience.

Our Target Market

Tourist

his group includes travelers who are interested in capturing their experiences and sharing them with friends and family. They may use the app to find popular tourist destinations, landmarks, and hidden gems in the places they visit.

Influencers

This group includes individuals with a large social media following who use the PreVue app to showcase their photography skills take quality photos in a few shots and attract more followers.

Online Personalities

This group includes bloggers, vloggers, and content creators who use various online platforms to share their experiences and connect with their audience. They may use the app to create engaging content and increase their online presence.

Others

Other potential target markets could include amateur photographers, professional photographers, and individuals who enjoy sharing and viewing photos online. The app could also appeal to people who are interested in exploring new places, discovering local culture, and connecting with like-minded individuals.

Market Share Opportunity For PreVue

The market share opportunity for an app like PreVue will depend on several factors such as the size of the target market, the level of competition, and the effectiveness of the app's marketing and distribution strategies. However, given the potential target markets mentioned, PreVue could have a significant market share opportunity.
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Tourism is a large and growing industry, with millions of people traveling for leisure each year. Additionally, there is a growing interest in photography and social media among all age groups, which could attract users from the influencer and online personality target markets. The app's ability to help users create high-quality content in a few shots could also appeal to amateur and professional photographers.

The level of competition in the market is an important consideration. There are many other apps and platforms that offer similar features, such as Instagram, Snapchat, and TikTok, which could make it challenging for PreVue to gain market share. However, if PreVue can differentiate itself and offer unique features and benefits, it could attract users who are looking for something different.

In conclusion, the market share opportunity for PreVue could be significant, given the size of the potential target markets and the growing interest in photography and social media. However, the level of competition in the market and the effectiveness of the app's marketing and distribution strategies will also be critical factors in its success.

Competitive Analysis: Instagram, Tiktok & Snapchat

During the competitive analysis, we thoroughly examine the products of our competitors, paying close attention to their UI/UX, tech stack, and other aspects. This evaluation enables us to leverage the strengths of our competition while identifying areas where they can enhance their offerings.

Notably, leading competitors have made substantial investments in research and development, which presents an opportunity for us to gain insights and apply them to our advantage. For this particular analysis, we have concentrated on three prominent players in the online photo taking space: Snapchat, Instagram and TikTok

Competitors

Instagram

Instagram is a well-established platform for photo and video sharing, with a large user base that includes both amateur and professional photographers. Instagram's features include filters, editing tools, and the ability to follow and interact with other users.

Snapchat

Snapchat is a popular app that allows users to share photos and videos that disappear after a short period of time. It also includes features such as filters and augmented reality effects.

Tiktok

TikTok is a fast-growing social media platform that allows users to create and share short videos with a wide range of editing and special effects tools.

Strength & Weakness

Instagram

Instagram has a large user base and is well-known for its photo and video sharing capabilities. However, it may be seen as a more general platform, rather than specifically catering to the target markets identified by PreVue.

Snapchat

Snapchat is popular among younger audiences and offers unique features such as disappearing content and augmented reality effects. However, it may not be as appealing to older or professional audiences.

TikTok

TikTok is growing in popularity and offers a range of creative tools for video editing and special effects. However, it may be seen as more of a video-sharing platform than a photography app.

Opportunities & Threat

PreVue Opportunities

The level of competition in the market is high, with well-established platforms such as Instagram and Snapchat already having large user bases. Additionally, new competitors could enter the market and offer similar features and benefits.

PreVue Threats

The level of competition in the market is high, with well-established platforms such as Instagram and Snapchat already having large user bases. Additionally, new competitors could enter the market and offer similar features and benefits.

PreVue Differentiation

PreVue can differentiate itself by offering unique features and benefits that are specifically targeted towards its identified target markets.

User Specific Features

Photographer

Photographers can connect their devices with the subject's phone using PreVue, allowing them to share their viewfinder in real-time. This helps both parties collaborate in the photo-taking process, ultimately resulting in higher quality and more satisfying photos.

Subject

Subjects can see the photographer's perspective in real-time, allowing them to adjust their pose, lighting, and composition to achieve the perfect shot. Once the photo is taken, they can instantly review and receive the photos through the app, eliminating the need to wait or remind the photographer to send the images.

Design Guide

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