Client Name
Client Name
client address
Zahra Thomas
Atlanta, Georgia


Finding the perfect fitting outfit is like striking gold

The Idea: Revolutionizing the Photo-taking Experience with PreVue

Tired of not getting the perfect shot when someone else takes your photo? PreVue is here to change the game. This innovative app allows you to connect your phone with the photographer's device, giving you the power to see what the photographer sees in real-time, ensuring that you always get the best picture of yourself.

The Process

Ideate to Solidify Concept
10 days
Product/Market Research
7 days
Wireframe Designs
2 days
Prototype & Beta Testing
14 days
Raising Capital
90 days

The Team & Tools Used

Tools Used

Product Developer
Product Designer
Quality Assurance

Tools Used

Adobe XD
Design and Prototype
Design and Prototype
Design and Prototype
Google Drive
Design and Prototype
Zoom Whiteboard
Design and Prototype
Design and Prototype

Teck Stack


The Problem: Unreliable Photo-taking Experiences

Whether you're an influencer, model, tourist, or just enjoying a day out with the family, the struggle to get the perfect picture is all too real. Handing your phone to a stranger, waiting to review the photos until they've been taken, and reminding the person to send them to you can be frustrating and time-consuming. PreVue solves these problems and makes taking pictures fun again.

Solution: PreVue

PreVue is a game-changing app that connects your phone to the photographer's device, allowing you to see what they see in real-time. With PreVue, you can now:

A/B Testing

We brainstormed on a couple of different UI/UX options for the main shop screen. We then A/B tested the different screen options to determine which provided a better shopping experience, while also measuring which one created a high add-to-wardrobe rate.

Low Fidelity

High Fidelity

Who are our early adopters?

PreVue's early adopters are likely to be influencers, models, and tourists who value high-quality photos and a seamless photo-taking experience.

Our Target Market


his group includes travelers who are interested in capturing their experiences and sharing them with friends and family. They may use the app to find popular tourist destinations, landmarks, and hidden gems in the places they visit.


This group includes individuals with a large social media following who use the Prevue app to showcase their photography skills take quality photos in a few shots and attract more followers.

Online Personalities

This group includes bloggers, vloggers, and content creators who use various online platforms to share their experiences and connect with their audience. They may use the app to create engaging content and increase their online presence.


Other potential target markets could include amateur photographers, professional photographers, and individuals who enjoy sharing and viewing photos online. The app could also appeal to people who are interested in exploring new places, discovering local culture, and connecting with like-minded individuals.

Market Share Opportunity For PreVue

The market share opportunity for an app like Prevue will depend on several factors such as the size of the target market, the level of competition, and the effectiveness of the app's marketing and distribution strategies. However, given the potential target markets mentioned, Prevue could have a significant market share opportunity.
Tourism is a large and growing industry, with millions of people traveling for leisure each year. Additionally, there is a growing interest in photography and social media among all age groups, which could attract users from the influencer and online personality target markets. The app's ability to help users create high-quality content in a few shots could also appeal to amateur and professional photographers.

The level of competition in the market is an important consideration. There are many other apps and platforms that offer similar features, such as Instagram, Snapchat, and TikTok, which could make it challenging for Prevue to gain market share. However, if Prevue can differentiate itself and offer unique features and benefits, it could attract users who are looking for something different.

In conclusion, the market share opportunity for Prevue could be significant, given the size of the potential target markets and the growing interest in photography and social media. However, the level of competition in the market and the effectiveness of the app's marketing and distribution strategies will also be critical factors in its success.

Market Share Opportunity For Our Personal Stylist App

In 2019, women contributed an estimated $26.0 billion to the gross domestic product (GDP) of the United States.
Women of color supplied a significant amount of labor daily to the GDP of the United States:
  • Black women: $3.8 billion.
  • Asian women: $1.7 billion.
  • Latina women: $4.2 billion.

Competitive Analysis: Instagram, Tiktok & Snapchat

As part of the competitive analysis, we dissect the competition’s product analyzing their UI/UX, tech stack, and more. This allows us to capitalize on what the competition has done really well and where they can improve. In many cases, leading competitors have invested millions into research and development, which we can use to our advantage if we can understand it. In this case, we have focused our competitive analysis on two major players in the online personal styling space: PoshMark and StitchFix.



Instagram is a well-established platform for photo and video sharing, with a large user base that includes both amateur and professional photographers. Instagram's features include filters, editing tools, and the ability to follow and interact with other users.


Snapchat is a popular app that allows users to share photos and videos that disappear after a short period of time. It also includes features such as filters and augmented reality effects.


TikTok is a fast-growing social media platform that allows users to create and share short videos with a wide range of editing and special effects tools.

Strength & Weakness


Instagram has a large user base and is well-known for its photo and video sharing capabilities. However, it may be seen as a more general platform, rather than specifically catering to the target markets identified by Prevue.


Snapchat is popular among younger audiences and offers unique features such as disappearing content and augmented reality effects. However, it may not be as appealing to older or professional audiences.


TikTok is growing in popularity and offers a range of creative tools for video editing and special effects. However, it may be seen as more of a video-sharing platform than a photography app.

Opportunities & Threat

Prevue Opportunities

The level of competition in the market is high, with well-established platforms such as Instagram and Snapchat already having large user bases. Additionally, new competitors could enter the market and offer similar features and benefits.

Prevue Threats

The level of competition in the market is high, with well-established platforms such as Instagram and Snapchat already having large user bases. Additionally, new competitors could enter the market and offer similar features and benefits.

Prevue Differentiation

Prevue can differentiate itself by offering unique features and benefits that are specifically targeted towards its identified target markets.

User Specific Features


Photographers can connect their devices with the subject's phone using PreVue, allowing them to share their viewfinder in real-time. This helps both parties collaborate in the photo-taking process, ultimately resulting in higher quality and more satisfying photos.


Subjects can see the photographer's perspective in real-time, allowing them to adjust their pose, lighting, and composition to achieve the perfect shot. Once the photo is taken, they can instantly review and receive the photos through the app, eliminating the need to wait or remind the photographer to send the images.


What's the flow

MoSCoW Prioritization

MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won't-have, or will not have right now.

Must Have

  • User Account Registration
  • Customer + Vendor Profile
  • Filter Option
  • Resources Page
  • Automated Clothing Selection
  • AI-Generated Results

Should Have

  • Push Notification
  • Direct Messaging
  • Inventory Management For Merchant
  • Ecommerce Functionality
  • Market Libraries

Could Have

  • Edit Profile Capabilities
  • Upload Media in Chats
  • User verification Via email
  • Device verification via phone number
  • Ability to quickly forward clothing pieces via text/ email/ social media to friend/ family

  • Testimonials

Won't Have

  • Premium Account
  • Live Customer Support
  • Amazon integration for item options
  • EBay integration for item options

Design Guide





Icon Pack