Client
Zach J.
Portland, Oregon

Seed
Market

A better way to buy & sell open market seed

Download-On-The-App-Store-PNG-Transparent-Image.png
ezgif.com-gif-maker (8).webp
ezgif.com-gif-maker (9).webp
ezgif.com-gif-maker (18).webp
Group 65152.png

The Idea

Today, farmers have relied mostly on personal relationships and local companies to buy and sell open market seeds.

 

Seed market aims to change the way open market seed is bought and sold. Its a market place where both buyers and seller can bid and get the best prices for their open market seed.

Group 65094 (1).png

The Process

Group 65145.png

14 days

Ideate to solidity

concept

Group 65144.png

10 days

Product / Market

Research

Group 65146.png

14 days

Wireframe

Designs

Group 65143.png

Prototype &
Beta Test

5 days

90 days

Develop & Deploy 

iOS App

Completed in

143 days

Group 65147.png

10 days

Go-to-market strategy

Group 65148.png
The Team
Mask Group (2).png
Product Developer
Noah
Mask Group (3).png
Product Designer
Andres
salman.png
Developer
Salman
ana.jpg
Developer
Ana
IMG_3392-preview.HEIC
Quality Assurance
Melanie
2021-11-05.jpeg
Quality Assurance
Brenda
Tools Used
Rectangle 63 (1).png
Adobe XD
Design and protoype
Group 65174 (1).png
XCode
Develop App
Rectangle 65 (1).png
Clickup
Project Management
Group 65175 (1).png
Zoom whiteboard
Whiteboard session
Group 65176 (1).png
Google drive
Manage files
Rectangle 66 (1).png
Honeybook
Direct Emailing 
Tech Stack
Rectangle 68 (2).png
Swift
Rectangle 71 (1).png
PHP
Rectangle 69 (2).png
Firebase
Rectangle 70.png
AWS
Group 65177 (2).png
MySQL
Group 6.png
Kotlin

Meet The Team And Tools Used

Group 65154.png

The Problem

The seed/farming industry has remained stagnant due to the outdated forms of conducting business. Farmers are limited to buying/selling seed from their local distributors or their personal network. As a result, they’re limited to small markets with economical inefficiencies.

The Solution

Build a Minimum Viable Product (MVP) that serves as a marketplace platform. Sellers can create listings and buyers can place bids on those listings. Seed Market will facilitate and secure transactions between sellers and buyers.

A/B Testing

ezgif.com-gif-maker (9).webp
ezgif.com-gif-maker (10).webp
ezgif.com-gif-maker (11).webp
ezgif.com-gif-maker (12).webp
View All Listings – 1.png
ezgif.com-gif-maker (10).webp
dan-meyers-0AgtPoAARtE-unsplash.jpg

Who is our early adopter?

Content goes here

The Market

The market for our seeds are the states with the most farmers. Midwest rounds out the top five states with the most farmers:

- Missouri (162,345, or 5% of the labor force)
- Iowa (145,432 or 9% of the labor force)
- Ohio (130,439 or 2% of the labor force)
- Oklahoma (130,434 or 7% of the labor force)

 

usafacts.org/art...

Group 7914.png
Group 65156.png

Competitive analysis

Since Seed Market didn't have a clear direct competitor, I  reverse-engineered other popular e-commerce / marketplace apps by using a tool called, "Page Flows” (www.pageflows.com) and decided to analyze eBay. Why eBay? Well, it was the most popular platform where users can bid and hold auctions. Seed farmers regularly negotiate price and quantity; therefore, I wanted to analyze if adding auction features was feasible for Seed Market.

Group 3.png
Group 5.png
Group 65156 (4).png

User Specific Features

Farmers

Easily manage your inventory in one place. Seed Market will help you manage the state of each listing allowing you to easily sell your seed. Purity analysis reports are required for all listings.

ezgif.com-gif-maker (28).webp

Make Sales

Selling your seed has never been easier. Simply list you seed, accept a bid and get paid. Easy as that, only on Seed Market!

ezgif.com-gif-maker (29).webp

Buyers

With access to farmers you have never met, you will be able to find the seed you are looking for, easier than ever before.

ezgif.com-gif-maker (29).webp
Group 65158.png

W.T.F?!
What's the flow

ezgif.com-gif-maker (17).webp
Group 65157.png

MosCoW Prioritization

 MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won't-have, or will not have right now.

Must Have

User Account Registration

Farmer + Buyer Profile

Inventory Management system

Bidding system

Admin Dashboard

Should Have

Push notifications

Direct Messaging

Escrow system

Order logistics

Could Have

Edit profile capabilities

Upload media in chats

User verification via email

Device verification via phone number

Won't Have

Premium Account

Live Customer Support

AI chatbot

Payment gateway to avoid transaction fees

Group 65159.png

Design Guide

Color Palette

#0A1D05

#072714

#113C22

#318351

#0C7401

Typography

Group 65703.png
Group 65005.png

POPPINS

Icons

Group 65704.png

Icon Pack

Group 65702.png
Scientist in Greenhouse
Group 65125 (1).png

Insight

Outcome from user survey

In an effort to minimize the work load of creating a seed listing we thought it could be helpful if users only need to choose a seed illustration instead of taking a photo of their seed. However, after this survey, We learned that our target users had a strong preference for interacting with an actual photo of seeds. Therefore, we decided to require users to take photos of their seed to create listings, even if it decreased the probability of them completing the user flow.

ezgif.com-gif-maker (18).webp
deploy.gif
me.png

Ready to
build an app?