Client Name
Client Name
client address
Zack J
Portland, Oregon

Seed Market

A better way to buy & sell open market seed

The Idea: An App For Farmers To Buy and Sell Seeds

Today, farmers rely primarily on personal relationships and local companies to buy and sell open-market seeds. Seed Market aims to change the way open-market seed is bought and sold. It's a marketplace where both buyers and sellers can bid and get the best prices for their open market seed.

The Process

Ideate to Solidify Concept
14 days
Product/Market Research
10 days
Wireframe Designs
14 days
Prototype & Beta Testing
5 days
Develop and deploy iOS app
90 days
Go-to-market strategy
10 days

The Team & Tools Used

Tools Used

Product Developer
Product Designer
Quality Assurance
Quality Assurance

Tools Used

Adobe XD
Design and Prototype
Design and Prototype
Design and Prototype
Google Drive
Design and Prototype
Zoom whiteboard
Design and Prototype
Design and Prototype

Teck Stack


The Problem: Lack of Online Marketplaces for Farmers

The seed farming industry has remained stagnant due to outdated forms of conducting business. Farmers are limited to buying and selling seed from their local distributors or their personal network. As a result, they’re limited to small markets with economic inefficiencies.


We built a Minimum Viable Product (MVP) that serves as a marketplace platform. Sellers can create listings and buyers can place bids on those listings. Seed Market will facilitate and secure transactions between sellers and buyers.

A/B Testing

We brainstormed on a couple different UI/UX for the main shop screen. We then A/B tested the different screens to determine which provided a better shopping experience while also measuring which created a high add to wardrobe. rate. .

Low Fidelity

High Fidelity

Who are our early adaptors

Over 55 years old

About 62% of agricultural works were over 55 years old in 2017. Find out more here

The Market

The target market for our seed marketplace app are the states with the most farmers, many of which are located in the Midwest.
  • Missouri (162,345, or 5% of the labor force)
  • Iowa (145,432 or 9% of the labor force)
  • Ohio (130,439 or 2% of the labor force)
  • Oklahoma (130,434 or 7% of the labor force)

Competitive Analysis: eBay

Since Seed Market didn't have a clear direct competitor, we reverse-engineered other popular ecommerce / marketplace apps by using a tool called Page Flows and chose to analyze eBay. Why eBay? Well, it was the most popular platform where users can bid and hold auctions. Seed farmers regularly negotiate price and quantity; therefore, we wanted to analyze if adding auction features were feasible for Seed Market.

User Specific Features


With Seed Market, farmers can easily manage their inventory in one place. Seed Market will help farmers manage the state of each listing, allowing them to easily sell their seed. Purity analysis reports are required for all listings. Additionally, selling your seed has never been easier. Simply list your seed, accept a bid and get paid within 30 days.


Instead of being limited to a select few farmers in their immediate area, seed buyers have access to a broader market and therefore better prices.

What's The Flow ( W.T.F)

MoSCoW Prioritization

MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won't-have, or will not have right now.

Must Have

  • User Account Registration
  • Farmer + Buyer Profile
  • Inventory Management system
  • Bidding system
  • Admin Dashboard
  • AI generated Results

Should Have

  • Push Notification
  • Direct Messaging
  • Escrow system
  • Order logistics

Could Have

  • Edit profile capabilities
  • Upload Media in Chats
  • User verification Via email
  • Device verification via phone number

Won't Have

  • Premium Account
  • Live Customer Support
  • AI Chatbot
  • Payment gateway to avoid transaction fees

Design Guide





Icon Pack


Outcome from user survey

In hopes of minimizing the workload of creating a seed listing, we initially believed users should only need to choose a prepopulated seed illustration instead of taking a photo of their own seed. 

However, after this survey, we learned that our target users strongly preferred interacting with actual photos of seeds. Therefore, we decided to require users to take photos of their seed to create listings, even if it decreased the probability of them completing the user flow.