In our ideation phase, we'll unpack your concept together. We'll schedule work sessions to define the personas, use cases, features, user flow, UI/UX, revenue model, target market, growth strategies and more. We'll whiteboard, brainstorm and conduct market research to share our findings.

This is your blueprint. Your wireframe outlines the user journey, from simply signing up to using the core features of the app. It shows the user interface and user experience (UI/UX). Furthermore, it outlines the information architecture, the logic, and more. When investors see this, it lets them know that you're not approaching them with just a idea but rather a flushed-out concept.

The prototype is what you want to get in the hands of potential partners or investors. Many startups use this to conduct focus groups and determine if the concept really solves the pain points for users. This interactive prototype brings the idea to life, giving users the ability to engage first hand. This will give anyone you're sharing the concept with a glimpse of what your platform can do.

This is your online footprint that states your startup exists OR that it’s in the works. Many startups use their landing page to build a user base by getting people to preregister, or to simply communicate their message about how they help solve a problem. On the website, you'll have your value prop, the benefits and problems you solve, a link to your prototype, features, pricing plans if any, and more, to communicate to both investors and your early adopters what your startup is all about.

A pitch deck or investor deck is a presentation that helps potential investors learn more about your startup. This consists of several slides that help you explain the problem, solution, market, financial projects, your team, and more. As strange as it sounds, the primary goal of a pitch desk is not to secure funding—it’s to make it to the next meeting. Securing funding is a multi-step process. A good, informative pitch deck is the first rung on the ladder. You’ll want to present investors with an idea that intrigues them and gets them to engage with you.