Client Name
Client Name
client address

SUK Market

A multi-vendor digital marketplace for Africa. AKA the Amazon of Africa

The Idea

SUK is a software-first platform that enables businesses in various industries to prosper and scale across Africa's continent. The mission behind this platform is to fuel Africa's economy through e-commerce by giving consumers and merchants easier access to find and sell goods and services.

The Mission

Fueling Africa's economy through e-commerce by giving consumers and merchants easier access to find and sell goods and services.Taking Africa's commerce online by providing a platform in which merchants and consumers can easily transact for goods and services.

The Process

Ideate to Solidity Concept
10 days
Product/Market Research
7 days
Wireframe Designs
21 days
Prototype & Beta Testing
10 days
Develop native iOS app
120 days
Go-to-market strategy
14 days

The Team & Tools Used


Product Developer
Quality Assurance

Tools Used

Adobe XD
Design and Prototype
Develop app
Project Management
Google drive
Manage Assets
Android Studio

Teck Stack


Pain Points for SUK Market

Merchant Pain Point

Merchants today have little means to online exposure. They are dependent on Facebook Telegram and What's App to give them the online presence to sell and even then they don't have an inventory management system or a CRM.

Customer Pain Points

Consumers are not getting access to direct merchant products as online channels are crowded with scammers and fake products. No reliable source of marketplace.


Merchant Solution

An online store to manage customers, leads, orders, and inventory. Ability to fully have an online presence without the purchase of a website. Direct to consumer medium to sell products and services

Consumer Solution

Accessibility to thousands of products. Convenience of online shopping. SUK also opens up the market to second hand goods so consumers can sell their own products to consumers.

Our Target Market

6 million people online daily within Ethiopia buying and selling goods using What's App, Telegram and Facebook. 90% of users are connected using cheap android devices on 3G - 4G plans.

Competitive Analysis

As part of the competitive analysis, we dissect the competitions product analyzing their UI/UX, tech stack, and more. This allows us to capitalize on what the competition has done really well and where they can improve. In many cases, leading competitors have invested millions into R&D which is to our advantage if we can understand it. Here are some of findings while analyzing Bumble and Hinge. Two dating giants in the game.

User Specific Features

Merchant - Build Your Online Store

Manage your online store directly from SUK by listing your items, adding images, descriptions, and setting prices. We'll help you sell your products and services. Go online with your business.

Consumer -Shop Items You Need

Customers can easily browse through SUK to find exactly what they're looking for. With a variety of categories and filter options, they'll find the right products or services in as easy as 1.. 2.. 3..

Pickup or Delivery

Convenience for all. Manage your online store and directly communicate with interested buyers. Meet in person with local buyers or ship the item for delivery. Either way, you control your sales process.


  • Land on marketplace page. Products displayed based on user's location
  • User prompted to sign In/ Sign Up
  • Able to Browse products without signing In/ Up
  • Cannot save, message, post products without creating account
  • Sign In/ Sign Up
  • Ability to have full user experience - messaging sellers, posting listings, order management
  • Manage inventory, customers
  • Full merchant / consumer experience
  • Invite friends
  • Share products with others outside the platform
  • Recommended products based on historical views
  • Analytics for merchant to manage their online store

MoSCoW Prioritization

MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won't-have, or will not have right now.

Must Have

  • User account registration
  • Merchant account registration
  • Direct Messaging
  • Inventory Management System
  • CRM Marketplace
  • Search/Filter Products

Should Have

  • Geolocation capability
  • Main categories of product / service
  • High volume categories
  • Negotiable feature
  • Inventory analytics
  • Push Notifications

Could Have

  • Email / Social Login
  • Profile picture for all users
  • Direct Messaging
  • Upload media in chats
  • Filter criterias to provider a narrow search result
  • Different currencies for different countries
  • Analytics

Won't Have

  • In App Payment
  • Payment Gateway
  • Shipping Method

Design Guide





Icon Pack

Usability Testing

User Interview

What problem are you having when it comes to selling online?
‍After conducting my usability testing, I interviewed 5 people who had the same demographic and psychographic to validate more about the problem and needed features. I wanted to confirm whether my hypothesis was validated or not through this user interview. I also asked what motivated them to use this application and what they'd use it for.
  • What features do you "think" you need to sell your products/services?
  • Do you use any online platforms to sell your products/services?
  • How many times a day do you go online?

Key Findings


Annoying customers that appear to be scammers inquiring about merchant products — All merchant participants thought the same — if there was a reliable platform to sell them a majority of their problems would be solved.​Merchants needed a full fledged online store to manage inventory, customers and communication. Today they're limited to Facebook Marketplace, What's App and Telegram.


Most online shoppers cant trust what merchants list as they find many are scammers. Almost all online shoppers felt that they needed to find the items they're looking for through a search or filter feature, in addition, they wanted to confirm that their purchase was protected.​Online shoppers look to Telegram, Facebook Marketplace to search for used products. They currently spend hours scrolling through listed items only to find that what they're looking for is not there.