CASE STUDY
Zorro
A multi-vendor digital marketplace for Africa. AKA the Amazon of Africa
About Zorro
SUK is a software-first platform that enables businesses in various industries to prosper and scale across Africa's continent. The mission behind this platform is to fuel Africa's economy through e-commerce by giving consumers and merchants easier access to find and sell goods and services.
The Problem
Merchant Pain Points
Merchants today have little means to online exposure. They are dependent on Facebook Telegram and What's App to give them the online presence to sell and even then they don't have an inventory management system or a CRM.
The Solution
6 million people online daily within Ethiopia buying and selling goods using What's App, Telegram and Facebook. 90% of users are connected using cheap android devices on 3G - 4G plans.
The Market
6 million people online daily within Ethiopia buying and selling goods using What's App, Telegram and Facebook. 90% of users are connected using cheap android devices on 3G - 4G plans.
User Specific Features
Evaluate your needs by our AI through Questionnaires
Manage your inventory, sale orders and customers directly within your store. Track these analytics on a daily, weekly or monthly spread.
Recommends loans based on your preferences
Ability to browse through inventory by category or simply search the marketplace. Ability to sell in the marketplace as a second hand good.
For Admins
Manage Complete user data
Ability to browse through inventory by category or simply search the marketplace. Ability to sell in the marketplace as a second hand good.
WTF
What's the flow
A user flow is a series of steps a user takes to achieve a meaningful goal Used to communicate the intended flow of a user through various pages and actions in an app or website.
Low Fidelity Wireframe
MosCoW Prioritization
A user flow is a series of steps a user takes to achieve a meaningful goal Used to communicate the intended flow of a user through various pages and actions in an app or website.
Must Have
User account registration
Merchant account registration
Direct Messaging
Inventory Management System
CRM Marketplace
Search/Filter Products
Analytics
Should Have
Geolocation capability
Main categories of product / service
High volume categories
Negotiable feature
Inventory analytics
Push Notifications
Could Have
Email / Social Login
Profile picture for all users
Direct Messaging
Upload media in chats
Filter criterias to provider a narrow search result
Different currencies for different countries
Analytics
Won't Have
In App Payment
Payment Gateway
Shipping Method
Design Guide
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Color Palette
#0072ff
#333333
#E5F1FF
Typography
POPPINS
Icons
Icon Pack
Tech Stack
Usability Testing
After conducting my usability testing, I interviewed 5 people who had the same demographic and psychographic to validate more about the problem and needed features. I wanted to confirm whether my hypothesis was validated or not through this user interview. I also asked what motivated them to use this application and what they'd use it for.
What problem are you having when it comes to selling online?
What features do you "think" you need to sell your products/services?
Do you use any online platforms to sell your products/services?
How many times a day do you go online?
User Interview
Key Findings
After conducting my usability testing, I interviewed 5 people who had the same demographic and psychographic to validate more about the problem and needed features. I wanted to confirm whether my hypothesis was validated or not through this user interview. I also asked what motivated them to use this application and what they'd use it for.
What problem are you having when it comes to selling online?
What features do you "think" you need to sell your products/services?
Do you use any online platforms to sell your products/services?
How many times a day do you go online?
Same Med Screens
