Startup kit v2

Ideate

The purpose here is to challenge the idea and further unpack the concept together.

We’ll whiteboard and brainstorm to define the personas, use case, features, user flow, UI, UX, revenue model, target market, and more.

Design

Here is where we design the “wireframes,” aka blueprints. It displays the user journey from simply signing up to using the core features of the app.

The designs provide an overview of the user interface and user experience (UI/UX), and fundamentally outline the information architecture and logic.

Prototype

The prototype is crucial to put in the hands of early adopters, partners, or investors as it serves various purposes for startups. It can be utilized to conduct focus groups, raise funding, and establish a userbase.

By creating an interactive prototype, the app idea is transformed into a tangible experience for users, enabling them to engage with it firsthand. This allows anyone you're presenting the concept to get a preview of the platform's capabilities.

Pitch Deck

A pitch deck or investor deck is a presentation that helps potential investors learn more about your startup.

It contains several slides that help you explain the problem-solution fit, market, financials, and more.

As strange as it sounds, the primary goal of a pitch desk is not to secure funding—it’s to make it to the next meeting. Securing funding is a multi-step process. A good, informative pitch deck is the first rung on the ladder.

Website

Your online presence serves as proof of the existence of your startup. Think of it as your digital footprint.

Many startups leverage their landing page to build their user base by inviting people to preregister, while also conveying their solution to a particular audience. Your website will showcase your value proposition, the advantages and challenges you address, access to your prototype, features, pricing, and more. Conveying to both potential investors and early adopters a comprehensive understanding of your startup.

Content Marketing

Longterm growth simply doesn’t happen without a strong content marketing strategy.

Content marketing will help you establish yourself as an authority in your industry, create a steady stream of qualified users, help you reach new customers that are actively searching for the solutions you provide, and build stronger relationships with the customers you already have. We'll work with you to build a custom three-pronged content marketing strategy.